Human beings have always perfected the art of making money through various means. Apart from being employed, most of the people have joined home-based businesses such as network marketing and direct sells to earn extra cash. Investing in such businesses will need state of the art marketing strategies. These strategies can be drawn from various sources. However, books have remained the best sources of knowledge. Books are a uniquely portable magic. There are countless great marketing books out there that as a marketer, you would love to read.
To become successful sell professional, here are some of the best marketing books that you should never pass without reading.
Best Marketing Books
PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini
This is a must-have book for marketers because it’s a marketer work to influence people to take certain actions. The book covers various insights such as identity, place, crowds, focus, and causality among others. The book equips the marketer with knowledge of persuading colleagues and partners within their circle to support their initiatives and market strategies. The book also equips the reader with the art of persuading clients to take the right decision. The writer also offers ways of how to influence purchase behavior and willingness of a client to spend more.
Marketing: A Love Story, How to Matter to Your Customers by Jiwa Bernadette
This book has an exciting title but a compelling subtitle. The book is based on some blogs written by Jiwa and compiled together. The book gives insights to marketers who don’t know how to introduce emotion into the communication during marketing. Entrepreneurs and marketers have various challenges including understanding how to resonate ideas with clients. At times a marketer may become blank when trying to convince the prospect of the importance of joining his/her team or purchasing the products being sold. Jiwa offers solutions of such challenges through addressing various questions that marketers fail to ask.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose
The writers teamed up to write content that is known by most of the marketers. The books seek at ending the olden model of marketing and introducing newer models through building a strong connection with potential clients through media exposure. The new model described by the authors focuses on the events that inspire your prospects to subscribe to your company. It also proposes the development of strategies that allow marketers to identify potential customers. The book also emphasizes the use of meaning driven data to understand the emotional value of the customers.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
This is one of the must-have books on your shelf. The book covers various marketing topics. One of the most important discussions covered in the book is the branding of products and services and placing of the products in the market and directly to the eyes of the consumer. The writers emphasize on positioning as a tool for reaching target customers in any competitive marketplace. Positioning is described as a key aspect of marketing communications.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
This is a book full of tricks and tactics that can promote the readers marketing skills. The book lays a foundation of marketing to individuals in businesses. The book does not only teach lessons but give real case studies used by successful brands. The book doesn’t have a lot of pages and therefore can be read in the shortest time possible. The 22 rules are creative rules that can help the readers to understand and make it in the international market.
There are many other books out there that will always fill you with knowledge pertaining marketing. It is never too late to take a step of making professional development through reading. You can either read the physical old-fashioned books or e-books.
At Network Marketing Labs we are proud to share the most current and up to date news and information about the direct selling & network marketing industry.
Let us be your guide or maybe you have insight we would be interested in learning about. Reach out to us so we may collaborate together. Contact us here.