The most current MLM Legal News involves LifeVantage Corp. The Salt Lake City-based supplement company recently named Courtland Pearson as Senior Vice President of International Business. The company has revamped its leadership team over the years. LifeVantage Corp.’s most recent hire was Darren Jensen, who was named President and CEO in May 2015. Pearson, a Brigham Young University graduate, plans to expand the company’s operations overseas. The veteran direct selling executive has nearly 25 years of experience in international business and more than 17 years management experience. As the Senior Vice President of International at LifeVantage, Pearson will be in charge of scaling the company’s business potential in Japan and other countries.
LifeVantage was founded in 2003 and its headquarters is in Salt Lake City, Utah. The nutraceutical company is based on the idea of helping people achieve a healthy life with natural, scientifically validated products and an opportunity to make income and improve their financial health. LifeVantage is excited to have Pearson on their team of dedicated professionals who want to make products that can change their customer’s life. The company is proud to make the world a better place and more healthy at the same time.
Originally, the company developed a breakthrough dietary supplement product named Protandim. Dr. Joe McCord, the former Chief Scientific Officer, developed Protandim as an anti-aging” supplement that increases the body’s antioxidants. Protandim, the Nrf2 Synergizer, works to help your body do what it is already programmed to do. The innovative drug was so revolutionary, it even appeared in a segment on ABC’s “Primetime” show. Originally it was placed on store shelves like GNC, but eventually the leaders at LifeVantage discovered customers didn’t understand how the product was different since it was surrounded by other vitamins and nutritional supplements. Retail clerks also did not know how to explain the product or have the motivation discuss Protandim’s full story with customers. As a result, LifeVantage boldy decided to take their product off retail shelves and use direct selling instead to get Protandim in the hands of thousands of people in 2009. The nutraceutical company developed a vast network marketing business that distributed the product through sales representatives who earn an income selling the product. Today, LifeVantage Corp. is ranked number 69 on Direct Selling Network’s 2016 Global 100 list.
The health company also offers their customers a range of products including Axio, PhysIQ, TrueScience, and Canine Health. Axio is a brain performance product that is also energizing. The product’s ingredients gives customers heightened concentration and a better ability to focus without experiencing jitters like other energy supplements. Their PhysIQ product lines can cleanse the digestive system, burn fat, and provide protein to curb your appetite. TrueScience is a revolutionary skin care system that can make customers look younger due to its anti-aging ingredients. Canine Health is a supplement formulated that can improve the health of your dog and give it more energy.
LifeVantage’s competitive advantage is Dr. Joe McCord, a world-renowned scientist who is in charge of scientific development. Dr. McCord is the one who discovered the Free Radical Biology, superoxide dismutase, and Nuclear factor (erythroid-derived 2) or Nrf2. He has dedicated his life to discovering new medical innovations. LifeVantage also develops their innovative products with the help of Dr. Nathalie Chevreau, the Vice President of Product Development, who is experienced in researching nutritional supplementation and skin care. Both Dr. Nathalie Chevreau and Dr. Joe McCord are doctors at the forefront of nutritional research and development.
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