How to invite a prospect to a webinar event or call

 

When it comes to running a business primarily through online ventures, it can be difficult to get prospects participating in webinars or other online events. Successful invitations can be frustrating, but they don’t have to be impossible. There are many ways to invite prospects to online events that will result in attendance, but we prefer a strong email campaign. Emails are a great way to communicate with multiple people at once and when they are utilized correctly, they can be the perfect invitation to interest your clients in a webinar, call, or event. Ask yourself the following when you begin planning your invitations:

 

  • Who are your target attendees and how should you approach them?
  • Why should people attend? What benefit does it have for them?
  • When do you plan to start promotions and start sending out invitations?
  • How many attendees are needed to achieve a successful webinar, call, or event?
  • How can you keep each invitation fresh and exciting while playing up different aspects of your webinar, call, or event?
  • Is it easy to participate or promote your webinar, call, or event?

 

Now that you have the basics out of the way, you can begin planning your actual invitations. For the purpose of this article, we will focus on invitation via email. As stated before, emailing is an easy way to communicate with a variety of people at one time. The goal is to interest as many prospects as possible, which will lead to higher attendance. To run a successful email invitation campaign, take note of the following:

 

Branding

 

Make sure that your prospects know exactly who this invitation is coming from. Include your name and/or the name of the business you are recruiting for, as well as any appropriate logos. Using a masthead works well for this as it clears up any potential confusion about the source of the invitation.

 

Subject Line

The opening line of any book is the key to drawing readers’ attention and we can apply this philosophy to recruiting prospects as well. By using an engaging, unique, and interesting subject line, you will pull the prospect in and make them curious about the contents of your email. Keep it to 50 characters max so you don’t run the risk of the subject line being cut off.

 

Reason

If you’re looking to recruit prospects to an online event, it is important you have a good reason to do so. Your reason should offer some benefit to them in exchange for their time and effort in attending. Let them know if they will be learning something new, getting a tangible reward, networking within their industry, or anything else that could entice prospects into participating.

 

 

Details

 

Be sure to include all important details about your webinar, call, or event: date, time, place, etc. If they need to log in or sign up for anything, make sure you are providing clear instructions on how to do so. Additionally, make sure you provide contact info so they can get back to you if they have any questions or concerns you can help them with.

 

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How to Invite a Prospect to a Webinar, Call or Event

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