1. Post Carefully
Whether you like it or not, everything you post helps create the picture of who you are. So, a complaint about traffic or a plumbing problem or a kid with a cold is going to repel people.
Why? Everyone encounters these sorts of things. …And nobody likes them.
So why would you draw attention to something no one likes?
There is an exception. If you can share a lesson out of it, that’s powerful.
Bad stuff happens to everyone. It’s how we react to it that shows the difference between the winners and losers. …How you post about it shows whether you’re a winner or loser.
2. Don’t Post About Business
This sounds backwards, right? After all, how do you build a business if you don’t talk about it?
You build a business by attracting others. Share your life. Share what you’re learning. Share what makes you tick. Share the things that make you different and share the things that make others want to be around you.
All the new network marketers post all about their product on their Facebook wall. …But that doesn’t work.
Anyone can buy products from anyone. People want to work with people they know, like, and trust.
Show why people can know, like, and trust you by sharing your life.
3. Promote Selectively
We just said not to post about your business, but that was to prove a point. Your Facebook wall is not an ad space. It’s like a bulletin board of your life. Obviously, if your business is a part of your life, then there’s room for it on your bulletin board.
So, how often should you post? Post on Facebook once or twice a day. Use the above ideas for what to post.
Next, post indirectly about your business every few days. An indirect business post could be an image of you working, or mentioning a book you’re reading to help your business, or sharing something you read in a book that’ll help your business.
The key is doing it authentically. Posting a photo of working by the pool is something everyone does. …Besides… Why not just enjoy yourself at the pool? Isn’t that TRUE time freedom?
Post directly about your business maybe once a week. A direct business post is one that invites people specifically to message you for information. These are best executed without using a company name.
Remember, if people message you, it’s because they want to work with YOU, not because they want to sell whatever product you have. If people message you, it’s because they’re looking at your posts and considering being a part of what you’re doing, regardless of what it is. They’re looking at your posts and messaging you because they want something you offer. …And that’s rarely a specific potion or product.
4. Study the Greats
Look up the leaders in various companies and seek out their social media profiles. Follow them. Learn from them. Then, adopt their techniques. See what works for you. You may need to tweak techniques to make them work for you.
Lastly, don’t expect perfection. Don’t compare your first page (or twentieth page) to someone else’s 400th page. They likely stood just where you do, now. The only difference is that they continued working, trying new things, and improving.
One day, you’ll be one of the greats, too.
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